About
Mission
I founded Curated by Jodie because I saw a jewelry industry that was inaccessible to people like me due to excessive price-points. As a jewelry-lover I was left disappointed while shopping and seeing price-tags with 3-4 digits. You deserve high-quality jewelry that you love to wear confidently without overspending OR sacrificing your style.
Inspired to Fill the Gap
It feels nice to get a new pair of earrings or dainty ring. Sounds simple enough, but it really wasn’t. Actually it was really tough. Living in Manitoba in a city with a population under 100,000, jewelry options were limited. You could go to:
- the local big-box store with generic options and no real customer service
- a popular chain-store targeted at the under 18 crowd
- a small local business carrying diamond jewellery, engagement rings and higher-price tags
As a jewelry lover, I wanted to be able to get a new pair of gold hoops or a gorgeous charm necklace that was high quality and affordable but I couldnt find it locally. I discovered Pika & Bear at a seasonal kiosk in my local mall and over that Christmas season, I picked up at least ten new items for my jewelry box that I loved. This brand spoke to me and I felt compelled to share it with like-minded jewelry-lovers like you. The rest, as they say, is history.